Each sentence should have a clear meaning and purpose. Academic articles are not a good place to express personal opinions. Web contents are usually informal. A personal tone is appreciated here. However, each website has its own brand voice. And the contents of the website should reflect that. Short sentences are ideal for contents. It makes them easy to read and understand. But they are not always good at academic writing.
Staying away from ambiguity is more important in scholarly works. Complex sentences are often used in that regard. Academic writing may require images. These images complement the central idea presented in the article. No image is used for decorative purpose. And each image must be accurate. In content writing, images serve several purposes. One is to grab the attention of the reader.
Images make the article more presentable. They help the writer illustrate their key points. Most of the articles on the web also have a feature image. Academic writing is a completely different thing than everyday writings. You need to be a subject expert or at least need to do some deep methodical research to write an academic content. General contents do not require that much formal research. But it never means it is easy to write high-quality web content either.
Making an article readable, interesting and marketable is quite difficult. No matter what type of content you write, you need to put a lot of time and effort to succeed. Your email address will not be published.
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